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Business promotion in Dubai, UAE
In today's world, when competition for all sorts of services is high and audience attention can be limited, it's important to find your customers and prove to them that your product/service is right for them. But how to do this?
Before launching advertising campaigns, you need to answer a few key questions that will help you build an effective marketing strategy.
Before launching advertising campaigns, you need to answer a few key questions that will help you build an effective marketing strategy.
1. What are you offering?
Determine what your company's end product is. It can be a product, a service, a service, or a combination of all three.
Example: A company offers an online course to learn French. In this case, the product is access to learning materials, video lessons, tests, and the ability to communicate with the instructor.
Example: A company offers an online course to learn French. In this case, the product is access to learning materials, video lessons, tests, and the ability to communicate with the instructor.
2. Who is your customer?
Creating a customer portrait is the foundation of effective advertising. Study your target audience: gender, age, interests, hobbies, profession, income, place of residence.
Example: If you sell running shoes, your target audience is athletes, people who lead an active lifestyle. They will be interested in advertising materials related to sports, health, achievement of results.
Example: If you sell running shoes, your target audience is athletes, people who lead an active lifestyle. They will be interested in advertising materials related to sports, health, achievement of results.
3. What customer problem are you solving?
Understanding the needs and problems of your customers is the key to an effective offer. Identify how your product will help customers solve their problems, achieve their desired goals, or fulfill their needs.
Example: An online French language course helps customers improve their language skills, prepare for a trip to France, find a job with an international company, or simply gain new knowledge.
Example: An online French language course helps customers improve their language skills, prepare for a trip to France, find a job with an international company, or simply gain new knowledge.
4. What makes you unique?
What unique selling proposition (USP) can you offer to your customers? What is your difference from your competitors? Why should a client choose you?
Example: An online French language course is differentiated from competitors by its interactive learning format, 24/7 availability, unique methodology and highly qualified teachers.
Example: An online French language course is differentiated from competitors by its interactive learning format, 24/7 availability, unique methodology and highly qualified teachers.
If an advertisement is launched incorrectly, i.e. to an audience that is not the target audience, a similar situation occurs: A girl is looking for a recipe for cooking a cake, and she gets an advertisement for buying a car. In this case, the advertisement is irrelevant to the interests of the client, and the probability of conversion is very low.
Then an example of a successful advertisement: A girl is looking for where to download an English textbook, and she gets an advertisement for an English course with a free trial lesson. In this case, the advertisement reflects the customer's interests and offers them a solution to their problem.
Then an example of a successful advertisement: A girl is looking for where to download an English textbook, and she gets an advertisement for an English course with a free trial lesson. In this case, the advertisement reflects the customer's interests and offers them a solution to their problem.
There are many tools to analyze and find the right target audience:
- Social media: study your competitors' social media pages, see who subscribes to their content.
- Google Analytics and other services: analyze your website visitors, their geography, age, interests.
- Surveys and questionnaires: survey your audience to learn more about their needs and wants.
Remember, the key to success in advertising is understanding your target audience and offering them relevant and interesting content. Use all available tools to analyze your potential customers, and your advertising will bring results.
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